This morning while driving my car, I saw one of those new multi-color advertising signs – the kind that use red, green and blue LEDs to make a color picture. It was playing a video. It was an advertisement for cosmetics, or something, but that wasn’t the point – there, in my car, stopped at a light, I was watching a video. Then, the screen changed to something else, the light turned green, and I drove on.

But it hit me – we live in a society in which moving pictures dominate our attention. And video advertising, in particular, is the most powerful force in that sphere – because it works. Because video catches the eye, holds the focus. It makes us remember.
more...