Petrushka Pavlovich serves as Creative Director at Fact & Fable Productions, LLC. She hold a double Master’s Degree in Screen Writing and Screen Research. She earned her degree in London, England where she lived and worked for over 20 yrs. She’s worked extensively as a ‘Concept Artist’ and excels in developing engaging and effective concepts for branding video production.

She’s written for radio, stage and screen as well as short stories. Bringing this creativity to the production of commercial video introduces an element that is usually lacking in online video: storytelling. Petrushka says that “video, even if it’s only 30 seconds long, must tell a story if it’s to be effective; it must entertain while it informs.” Her philosophy includes the notion that well crafted video is more to do with images and less to do with words. She says that, “images say more than words and often say it better”.

Her services as a Creative Media Consultant are frequently engaged. In this capacity she’s hired to research all aspects of a given business which includes what, if any video would be useful and how the video, which she calls a ‘Cyber-Employee’ is to be put to work within the world of Social Media.

Petrushka says that the most exciting aspect of her job is that the worth of video can now be accurately measured. “In today’s Cyber Marketplace, you’re either on the cutting edge or the bleeding edge… you’re the knife or the meat”. She believes that when you stack the cost of video development and it’s implementation along side all other marketing tools, it is:

“The Most Cost Effective Marketing Tool In The World”.

She loves proving this! Although she often works ’solo’ she can wear a Producer- Director’s hat and pull together a team of international, freelance Artist’s & Technicians who collaborate on projects. Working remotely through the internet as freelancers, enable them to hold costs down at levels that ‘in house’ production companies find prohibitive.