Here’s one of the best ways I can think of to define Social Media;  the most memorable moments are the ones that changed the way we felt about our place in the world.  In this instance I’m referring to positive changes.

Here’s Charles Schulz’s philosophy, written in the form of a quiz; he’s the creator of the ‘Peanuts’ comic strip.

Read this brief quiz and see if it helps you when considering your communication within the Social Media environment.  Being yourself and developing an honest relationship with another human being, not the business they own, is the best way to develop your Social Media.

Ponder these questions…you don’t have to actually answer them… more...

When would a ‘home made’ video be appropriate and when should I hire a Professional Videographer?

Think of it this way: you may take many snapshots of family gatherings, events, community affairs, but when you want a photograph to put into a public announcement, or a company brochure, or for the graduating senior, or maybe a wedding, then you hire a professional.
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Virtually any kind of business can create their own brand of video, upload it to the company’s website or post it on one of the many social media networks. like YouTube, Google, MSN, etc.  They can develop a host of marketing strategies and email campaigns using that video.
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Video Marketing is currently the most efficient way to deliver information about your services or products.  High speed connections abound so video streaming, as a form of marketing is hogging market share.  The most obvious place for video is on your website but parking it there with an attitude of  “build it and they will come” is a waste of time and money.  Using video as a Cyber Employee, putting it to work on a custom built landing page, and then applying organized, strategic, email campaigns,. is smart business, right on the money, right on time.

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Branding Video is the ultimate advertising and marketing tool; it is a vehicle through which you develop and publish your ‘Brand’. it is the Ferrari of internet vehicles that are affordable. Think of it as an extended TV or Cinema commercial. In 60 seconds, you entertain while you inform your prospect, you tell them about who you are, what you do and why they need to know. Look at Niki’s branding, ‘on the starting block, tense, got to win, going to win, loosing, – not an option.’

And that iconic logo says it all, paired with those images of intense, totally focused athletes. That’s branding and one of the best examples around, but consider how useless it would be if it weren’t published…if we weren’t told what to think and feel about it.

It’s all about emotions; move someone’s emotion and you move them.  The ‘big idea’ is to move them towards you and your product.  Involve them in your brand, invite their input, and thank them for it… but that’s a different subject… that’s a conversation about Social Media.
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 Yes; in a word.  Effective video has a character.  Creating a suitable ‘idea’ or applicable ‘concept’ for a video production that entertains while it informs is a job-order that is sometimes first given to a ‘Concept Artist’ and once framed out it is given to a Screen Writer. Sometimes the ‘Concept Artist’ and the screenwriter’ is the same person. This is not to say that someone who does not consider themselves skilled in either of those roles cannot originate a compelling concept that will eventually evolve into a viral video.

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