. . .creating videos that entertain while they inform.
Specializing in branding, advertising and marketing videos.
Category » Blog
Does Video ‘content style’ go in and out of fashion?
Yes; in a word. Effective video has a character. Creating a suitable ‘idea’ or applicable ‘concept’ for a video production that entertains while it informs is a job-order that is sometimes first given to a ‘Concept Artist’ and once framed out it is given to a Screen Writer. Sometimes the ‘Concept Artist’ and the screenwriter’ is the same person. This is not to say that someone who does not consider themselves skilled in either of those roles cannot originate a compelling concept that will eventually evolve into a viral video.
Why Should I Include Video In My Internet Marketing Plan?
Video online is’ the most cost effective marketing tools in the world ‘and it’s proving to be one of the most successful venues to engage an audience; in view of this it is neither wise nor good business acumen to ignore video in your internet marketing strategy.
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‘Instant Replay’ Online Video
With the huge success of YouTube – purchased by Google in 2006 for $1.65 billion- and faster internet connections, consumers are beginning to expect more than just a website. They expect you to show them why they should do business with you and what sets you apart from your competitors.
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Rupert Murdoch and the Web 2.0 Revolution
In 2005, Rupert Murdoch bought social networking giant MySpace for $580 million. Since Murdoch has held his cards close to his chest, a lot of speculation has gone into the why’s and wherefores about his decision to buy MySpace especially when you know how public he once was about the long term place and value of the whole ‘Social Networking’ craze. Add that was only a few years ago!?
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Social Media-Emerging Trends
Is this the latest fad or a profound change in advertising models?
YouTube, developed a simple user interface to upload, organize, watch and track user generated videos.
YouTube draws in 9 million users, who upload 35,000 videos and view 30 million videos each day and has become one of the leading Internet providers of videos, ahead of Yahoo! and Google.
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Video On Demand: Web Commercials Make a Difference
Now that you have a website, what else can it do for you?
- It’s a Cyber Employee—working all day, every day; it’s workplace is worldwide.
- It’s an employee—does not require health insurance, is never paid for overtime (because it works all the time), never rings in sick Monday morning or sneaks off early Friday afternoon.
